Rock Revolution in Franklin – New Era at School of Rock

FOR IMMEDIATE RELEASE
Contact:
Craig Sasson, Owner / Operator, School of Rock Franklin
Phone: (615) 221-9700
Email: csasson@schoolofrock.com
Rock Revolution in Franklin: Craig Sasson Takes the Helm at
School of Rock Franklin
Franklin, TN — [Date] — The Franklin arts scene is getting a major jolt of energy. Craig
Sasson, an accomplished music educator and entrepreneur with deep roots in the School of
Rock family, is proud to announce that he is now the new owner/operator of School of Rock
Franklin. With over 15 years building and leading performance-driven music programs, Craig
is bringing a bold new vision and passion to the heart of Williamson County.
A Proven Leader Takes Center Stage
Before making this move, Craig served for more than a decade as GM of School of Rock
Cresskill (NJ), where he helped grow that location into one of the region’s top-performing
franchises. His track record of expanding student enrollment, building community
partnerships, and elevating student performance has made him a respected leader in the
School of Rock network.
Craig relocated with his family from New Jersey and is already making waves in Franklin. He
was publicly welcomed in a social post announcing his arrival and commitment to the
community.
Vision: More Than Music Lessons
This is not just a change of ownership — it’s a launchpad for a renaissance in musical arts for
Franklin. Craig’s vision includes:
• Expanded performance opportunities: Taking students beyond the studio and into real
local venues, festivals, and community events
• Partnerships with schools: Collaborating with Franklin and Williamson County schools to
provide experiential music education
• Community-access events: Free concerts, open houses, “instrument petting zoos,” and
outreach events (like trunk-or-treat tie-ins)
• Advanced programming: Recording & production, songwriting workshops, summer tours,
and skill tracks beyond standard lessons
• Visibility & media storytelling: Actively inviting press to tell the story of Franklin’s youth
finding confidence and voice through music
Why This Matters — For Franklin
• Youth empowerment & creativity: In a time when arts programs are squeezed, this bold
investment brings high-quality music education to local kids.
• Economic & cultural enrichment: The ripple effect — more live music, more events, more
local buzz — strengthens Franklin’s cultural identity.
• A narrative worth covering: From a seasoned music educator coming into a new
community, to students climbing on stage for the first time — there’s story potential at every
turn.
Media Invitation: Come See the Change in Action
Craig and his team invite media outlets, local influencers, and community leaders to tour the
facility, meet students and teachers, and attend upcoming live performances. A grand
relaunch concert is being planned for later this fall, and slots are open to premiere coverage.
To schedule interviews, tours, or attend events, please reach out to Craig Sasson (contact
listed above).
About School of Rock Franklin
Located in Franklin, TN, School of Rock Franklin offers performance-based music education
for students ages 4 through adult. Programs include private lessons, band rehearsals,
songwriting, recording, and live performance opportunities. Under the leadership of Craig
Sasson, the school is entering a new era of growth, community engagement, and musical
excellence.
“I moved to Franklin with a dream: to build a place where every student—not just the talented
few—gets to feel the magic of stepping on stage, creating music, and being seen. This is my
promise to this community.”
— Craig Sasson, Owner / Operator, School of Rock Franklin