Blink Marketing Refreshes Brand Ahead of 25th Anniversary, Marking a New Chapter of Growth, Expansion, and Industry Recognition
FRANKLIN, Tenn. – Blink Marketing, a Franklin, Tennessee-based branded merchandise agency, has unveiled a refreshed brand identity ahead of its 25th anniversary in 2027.
The updated identity includes a new official logo, secondary logo, color palette, and redesigned website, reflecting Blink Marketing’s continued growth, creative evolution, and long-standing commitment to helping clients bring their brands to life through thoughtful, strategic merchandise.
The refresh reflects Blink’s continued expansion, including a growing national footprint and an evolving vision for branded merchandise as a more strategic and integrated marketing channel.
Serving clients both locally and globally, Blink Marketing is a preferred supplier for leading brands including Nissan, Vanderbilt University, Pepsi North America, Mars Petcare, HCA Healthcare, Truist Bank, Dollar General, and Whataburger among many other national and international organizations.
The brand refresh follows Blink Marketing’s recent expansion with a 100,000-square-foot fulfillment and distribution center in Pontiac, Illinois, located within the greater Chicago market. The facility strengthens Blink’s national logistics and fulfillment capabilities while maintaining its headquarters in Franklin, Tennessee. Together, the expanded footprint and refreshed identity mark an important new chapter for the company as it scales to meet increasing demand across North America.
Blink Marketing’s refreshed identity also comes during a period of continued industry recognition and growth. The company ranked No. 43 among the PPAI 100, placing it among the promotional products industry’s top distributors. Blink is also a certified WBENC (Women’s Business Enterprise National Council) woman-owned business. In addition, Blink has been named to the Inc. 5000 list multiple times and continues to receive recognition for company culture, workplace excellence, and sustained growth.
The evolution of Blink’s brand comes at a pivotal moment for the promotional products industry itself. As highlighted in recent industry coverage from the Promotional Products Association International (PPAI), branded merchandise is increasingly being recognized not just as a tactical spend category, but as a powerful and enduring advertising medium – one that drives brand recall, engagement, and long-term customer connection alongside digital and traditional channels. Blink’s refreshed identity reflects this shift, reinforcing its position as a strategic partner helping clients elevate merchandise into a core component of their marketing ecosystems.
“For us, branded merchandise has never been about simply putting a logo on a product or chasing the ‘special of the day,’” said Carolina Junghans, CEO and Co-Founder. “The best merchandise programs extend a brand’s voice, create connection, and leave a lasting impression. As we approached our 25th anniversary and expanded our national footprint, it felt important that our own brand reflect that same level of intentionality.”
Founded in 2002, Blink Marketing has grown into a trusted partner for businesses and organizations seeking custom promotional products, branded apparel and uniforms, corporate gifting, company stores, and strategic merchandise programs designed to strengthen brand visibility and engagement.
While the visual identity has evolved, Blink’s core mission remains unchanged: helping brands create meaningful connections through thoughtful merchandise solutions and memorable brand experiences.
“This refresh represents an exciting new chapter for Blink,” said Junghans. “We’ve evolved tremendously over the last 25 years, from our capabilities and reach to the caliber of brands we support around the world. Looking ahead, the next 25 years will be defined by deeper integration of branded merchandise into full-funnel marketing strategies, continued innovation in supply chain and technology, and an even stronger focus on connecting merchandise to broader marketing outcomes in meaningful ways. We wanted an identity that reflects where we are today and where we’re going next.”
The company’s new website, https://link.edgepilot.com/x/QPiks1lMJHJVm00ZKSd-pJ0?u=http://www.blinkmarketing.com/, is now live and showcases Blink’s refreshed look, expanded capabilities, and continued focus on client-centered branded merchandise solutions.
About Blink Marketing
Blink Marketing is a promotional products and branded merchandise agency headquartered in Franklin, Tennessee, with a secondary location in Pontiac, Illinois.
Since 2002, Blink Marketing has helped businesses, organizations, and teams create custom merchandise, branded apparel, corporate gifts, company stores, and promotional campaigns that connect with their audiences and strengthen brand visibility.
For more information, visit https://link.edgepilot.com/x/QPiks1lMJHJVm00ZKSd-pJ0?u=http://www.blinkmarketing.com/.
Media Contact:
Charlsie Nacrelli
Marketing Manager
Blink Marketing
cnacrelli@blinkmarketing.com
blinkmarketing.com